Sign Wars: The Cluttered Landscape of Advertising

by Robert Goldman and Stephen Papson

Book Overview

Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span...

• Format: Paperback
• Language: English
• ISBN: 1572300345
• ISBN13: 9781572300347
• Release Date: May 1996
• Publisher: Guilford Publications
• Length: 323 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.7" x 7.5" x 9.2"