Author's note: This special edition of Shut Up and Sell More Weddings & Events is for Caterers and Venues. If you've already read the original edition, most of this is going to be the same for you. I've updated and changed the references to be specifically applicable to caterers and venues. It will certainly be a good refresher for you, I just want to be transparent. If you've not read the original book, this will be all new to you. Thanks for choosing...