A Short Course in International Business Culture

by Charles Mitchell

Understanding cultural differences and building relationships are critical in today's global marketplace. This book describes how to develop cultural awareness and avoid cultural faux pas. A short... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1885073542
• ISBN13: 9781885073549
• Release Date: January 1999
• Publisher: World Trade Press
• Length: 186 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.5" x 7.1" x 10.1"

Customer Reviews

Insightful!

Charles Mitchell's book offers an excellent introduction to the differences in attitudes, values, protocol, rituals, traditions, communication styles and other characteristics that commonly separate cultures. He distinguishes people's basic cultural traits from different national groups, while noting regional and individual variations, too. Mitchell cites examples from many major nations, including the U.S., Britain, France, Germany, Italy, Nigeria, Israel, Australia, China, Japan, Russia, Vietnam and India, and from Hispanic and Arabic cultures. The book is clearly written and well organized, with tips on giving gifts, negotiating, handling verbal and non-verbal communications, holding meetings and conducting business in general. We [...] say tuck this into your carry-on bag - the farther you're going, the more you'll need it.