Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf

by Carl MacInnes and Peter Steidl

This book offers a different take on shopper marketing: using insights from neuromarketing, it explores how the shopping brain works, and how these insights can be used to develop more effective... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1523842326
• ISBN13: 9781523842322
• Release Date: March 2016
• Publisher: Createspace Independent Publishing Platform
• Length: 198 Pages
• Weight: 0.44 lbs.
• Dimensions: 0.4" x 5.0" x 8.0"