Shopper: Theory, Marketing Applications, and Public Policy Implications

by M. Joseph Sirgy and Jay D. Lindquist

Book Overview

Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1592602320
• ISBN13: 9781592602322
• Release Date: January 2006
• Publisher: Cengage Learning/Atomic Dog Pub
• Length: 751 Pages
• Weight: 3.40 lbs.