Shipping Strategy: Innovating for Success

by Peter Lorange

The shipping industry has an impact on each and every one of us every day. Ships transport the food we eat, the clothes we wear, the cars we drive, the materials used to build our homes, and the fuel that heats them. Yet traditional shipping companies - ones that combine various aspects of shipping under one organizational roof - are on the decline. They are gradually being replaced by new, more specialized companies with more strategic clarity and...

• Format: Hardcover
• Language: English
• ISBN: 0521761492
• ISBN13: 9780521761499
• Release Date: August 2009
• Publisher: Cambridge University Press
• Length: 294 Pages
• Weight: 1.32 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"