I thoroughly enjoyed this book. I consider it a must for anyone who ever has to speak before a group no matter what size.
What every CEO needs to deliver powerful presentations
Published by Thriftbooks.com User , 24 years ago
This book is a powerhouse of practical recommendations that are strategically driven. In addition to helping to create great presentations, Rob also addresses how to prepare your audience before the actual engagement. It was very evident after reading this book that his insights are based on real life experiences and success stories, not on armchair academia. As a CEO, it is clear to me that professional speaking opportunities are an effective way to position your organization as innovative, forward thinking and as a viable resource. Immediately after applying Rob's ideas, our company experienced an increase in business. Recently after presenting at the annual board of directors meeting to a group of 100 people, I was told that, because of my presentation, our firm was chosen. The ideas in this book are easy to apply and they work. Five stars ....a must read for every CEO serious about growing their business.
patrickj6769@excite.com
Published by Thriftbooks.com User , 24 years ago
Many articles and books have been written about speaking. Rob Sherman has created his 1aws by integrating some of the best practices in those articles with his own personal experiences and wisdom. Mr. Sherman is motivatiating and enthusiastically encourages the novice to improve and the seasoned vetern to refine. He postulates that successful executives need to include public speaking into their management tool-kit. Mr. Sherman blends content development, emotional readiness and tips for delivery. The book is well referenced for those who would wish to pursue his 21 Laws in more depth.The book can be read quickly. The cross-referencing is well done and some may find that to be the best feature. A reader could find value in the entire collection ideas, or select ones which may fit their individual situation.
A very practical guide to speaking
Published by Thriftbooks.com User , 24 years ago
I find this book extremely useful. It contains a variety of tips and insights I hadn't seen before (e.g., don't end a speech with a Question & Answer session - many good speakers do it at about the twenty minute mark).Most of all, this book is a practical guide to help prepare for your next presentation and critique it afterwards. The book's organization is excellent - around Sherman's "laws" of speaking along with a series of practical reminders (e.g., 8 tips for how to handle your notes while speaking). That makes it easy to prepare a checklist prior to one's next presentation. After my last presentation (which was very successful, by the way), I used the book to find two good ways it could have been improved.
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