Shazam made his debut in Whiz Comics in 1940, and outsold his biggest competitor, Superman , by 14 million copies a month. It wasn't long before a variety of merchandise was licensed--secret decoders, figurines, buttons, paper rockets, tin toys, puzzles, costumes--and a fan club was created to keep up with the demand. These collectibles now sell for outrageous prices on eBay and in comic book stores and conventions. Seventy years later, an unprecedented...
Related Subjects
Comics & Graphic Novels Dolls, Toys & Figurines Graphic Novels Manga Superheroes Toys