Shaping China's Global Imagination: Branding Nations at the World Expo

by Jian Wang

Book Overview

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

• Format: Paperback
• Language: English
• ISBN: 1349472360
• ISBN13: 9781349472369
• Release Date: November 2015
• Publisher: Palgrave MacMillan
• Length: 210 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"