Shaping China's Global Imagination: Branding Nations at the World Expo

by Jian Wang

Book Overview

This book explores the concept of nation branding - what it is and how it works - through an instructive case of the 2010 World Expo in Shanghai, where 190 countries showcased their national cultures to a predominantly Chinese audience. The comparative ana

• Format: Hardcover
• Language: English
• ISBN: 1137361719
• ISBN13: 9781137361714
• Release Date: December 2013
• Publisher: Palgrave MacMillan
• Length: 210 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 5.7" x 8.5"