Shameless Marketing for Brazen Hussies: 307 Awesome Money-Making Strategies for Savvy Entrepreneurs

by Marilyn Ross

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• Format: Paperback
• Language: English
• ISBN: 0918880440
• ISBN13: 9780918880444
• Release Date: August 2000
• Publisher: Communication Creativity
• Length: 382 Pages
• Weight: 1.40 lbs.

Customer Reviews

Shameless Marketing....

Absolutely necessary book for anyone who wants to market and promote their product. This book was soooo helpful to me that I recommend it to everyone I come across who is wishing to find fabulous websites, helpful hints and tips to save time and money, and absolutely necessary ideas for marketing. There just isn't another book as complete, except maybe Marilyn's other title, "The Complete Guide to Book Publishing"

Brazen Hussies UNITE!

Thank goodness Mrs. Ross finally gave us brazen hussies some credibility. I just wanted to let you know I have just finished "Shameless Marketing for Brazen Hussies" and have enjoyed it immensely. I've found value in every single chapter (especially the sidebars). Even after 15 years in small business administration I still found myself amazed at the information that has been included and spent a lot of time surfing the resources provided. Although I've visited and know of many of the sites listed, there were many that I had never heard of and that helped to provide me with in depth knowledge of other areas in small business I may not have dealt with in the past. This is definitely on my short list of books for women in business...

"Brazen Hussies" Will Jump Start Your Business Marketing

Okay, the title's a scream but when you open it up you'll find Ross' book jam-packed full of ideas that if they don't get you a little excited, well, check your pulse. As someone who's worked in advertising copywriting, public relations, marketing research, strategic planning and done a lot of sales I have a fairly extensive library of marketing books. This one is top's on my list because it takes a subject that many women unfortunately shy away from and makes it fresh, fun, easily approachable and 100 percent rock solid. A must for any woman (or man) interested in de-mystifying the process of moving products and services from you to the happy end consumer.

A Must-Have Marketing Book!

I highly recommend this book! If you're a woman (or a man, for that matter!) in business, "Hussies" offers a nonstop stream of excellent, why-didn't-I-think-of-that ideas. Ross offers strategies from the get-go of starting a business--choosing a name, logo, site of operation-to quick and easy marketing ideas to media tips and the psychographics(formerly known as demographics) of potential customers. Although Ross is a successful businesswoman, this book isn't a recap of her success story. What I really enjoyed about this book is that it includes accounts of the professional achievements of women in various professions in all types of businesses, from home-based to corporate. It gives simple, doable ideas for everyone. The book is divided into sections that cover different areas of marketing, so it's not necessary to read the book from cover to cover. You can just pick a chapter when you need some inspiration. And get your highlighter ready because there are tons of web addresses listed in the book that are worth checking out. If you're put off by the title (personally I find it to be clever and in keeping with Ross' quirky humor injected throughout the book), then don't buy this book. But then of course it may be your competitors who learn how to "kick butt" in the business world....