Sex Appeal: The Art of Allure in Graphic and Advertising Design

Book Overview

In this first book to seriously examine the use and/or abuse of sex and innuendo in the mass media, interviews with leading figures in mainstream marketing focus on sex and innuendo, from the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1581150482
• ISBN13: 9781581150483
• Release Date: May 2000
• Publisher: Allworth
• Length: 288 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.7" x 6.7" x 9.8"

Customer Reviews

Uh, ok. Sure.

I think "a California reader" should just go back to reading Hustler and leave the design books to the "idiots".

When Sex Sells It Sells Very Well!

Heller has done a superb job exploring the emergence of super-sexy figures and the ultra-erotic images used in modern advertising. The average grocery store-sold magazine of today has more sex in it than any male magazine sold during the 1960s or 1970s. Why? Because people love sex and they love sexual images. The allure or sexual advertising has become a fixture in the weaving of personal and societal fantasy. And this is one of the reasons why sex is such an effective selling and marketing tool. Heller illuminates the forces behind the drive and explores the mystery behind why sex sells so well.