Seven Steps to Sold: The Secrets to Selling Your Home for Big Bucks...Fast!

by Shannon Freeman, Donna Freeman, Craig Boreth

Real estate experts Donna and Shannon Freeman don't pull any punches. Whether it's on HGTV's shows Designed to Sell and Secrets That Sell or with their own clients, this mother-daughter team's straight-talking approach helps home sellers do what it takes to close a successful sale. Often hilarious and always honest, their advice results in multiple offers, higher profits, and happy sellers. Now, for the first time, this witty and wise duo brings the...

• Format: Paperback
• Language: English
• ISBN: 0307351874
• ISBN13: 9780307351876
• Release Date: May 2007
• Publisher: Three Rivers Press (CA)
• Length: 226 Pages
• Weight: 3.85 lbs.
• Dimensions: 0.5" x 7.4" x 9.2"

Customer Reviews

Right On!

I am a real estate agent and have been practicing for 10 years now. If you don't want to listen to the straight and accurate talk in this book.....you and your bank account will regret it. I would agree with 98% of everything they have to say. When they talk....you should listen.

Next best thing to a personal visit!

I enjoy watching Donna and Shannon on their program, Secrets That Sell. Their common-sense approach takes the mystery out of marketing a home, and their solid real estate knowledge is laced with just the right amount of humor and encouragement. If you can't have them come and walk through your home, this book is the next best thing. It's packed with helpful information and tips presented in a highly readable format. It's a great addition to a homeowner's reference library.

staging in hard times

The Shannons take us breezily through the process of staging homes for sale. Their ironic and witty tone take the dreariness out of the projects. Mainly, they make a a lot of good sense. As a former Realtor, I was shocked to find the sleazy condition in which sellers allow their homes to be shown for sale. I will try the more subtle tips they present when I put my own home up for sale. The only thing I won't do is apply Bar Keeper's Friend to my stainless steel fridge, as it didn't really do the job of giving it a print-free shine. I'll let them know if my house sells, though. If these techniques worked in a hot market, we need it even more now that the market is so slow.

Excellent (and funny) all-purpose guide to selling

With trademark wit, Donna and Shannon Freeman nail all of the increasingly important steps to staging and selling a home. While the book is easy to read, it's definitely not fluff. The Freemans apply many traditional marketing concepts like segmentation, cost-benefit analysis, and tradeoff exercises (without explicitly presenting them as such) in easy-to-understand, consumer-friendly language. Although the Freemans strongly advocate using agents, their candor about the pitfalls of bad agents and the changes coming to the real estate industry are refreshing. The book is also thankfully free from the pseudo-fiduciary advice that many real estate agents are all too happy to offer. The Freemans do, however, offer plenty of good tips in the form of interviews with their lawyer, accountant, inspector, and even feng shui expert. The record number of recent first-time buyers will soon become first-time sellers -- likely in a difficult market. This book is a must-have for first-time sellers, a great refresher course for experienced sellers, and a good read for buyers looking to capitalize on the mistakes of those who haven't read this book.

Enjoyed Seven Steps to Sold

I have really enjoyed the many helpful tips in this book. So many will help a person that is wanting to put their house on the market but also just ideas for updating my house that I plan to stay in at the time. The most enjoyable things about this book are the humor that is woven into each section. I also think the advise to not try to sell on your own with out an experienced agent explained very well. Bonnie