Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Locat

by Gohar F. Khan

Book Overview

Alert: A more comprehensive edition of this book is now available : https: //www.amazon.com/Creating-Value-Social-Media-Analytics/dp/1977543979
The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers. Social media analytics is about converting unstructured...

• Format: Paperback
• Language: English
• ISBN: 1507823207
• ISBN13: 9781507823200
• Release Date: July 2015
• Publisher: Createspace Independent Publishing Platform
• Length: 216 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.5" x 7.4" x 9.7"