Setting the Agenda: Mass Media and Public Opinion

by Maxwell McCombs and Sebastián Valenzuela

Book Overview

News media strongly influence how we picture public affairs across the world, playing a significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Setting the Agenda, first published in 2004, has become the go-to textbook on this crucial topic.

In this timely third edition, Maxwell McCombs - a pioneer of agenda-setting research - and Sebasti n Valenzuela - a senior scholar...

• Format: Paperback
• Language: English
• ISBN: 1509535802
• ISBN13: 9781509535804
• Release Date: February 2021
• Publisher: Polity Press
• Length: 248 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.9" x 6.0" x 8.9"