Setting Profitable Prices, + Website: A Step-By-Step Guide to Pricing Strategy--Without Hiring a Consultant

by Marlene Jensen

Book Overview

Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important--and difficult--marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process--unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like...

• Format: Paperback
• Language: English
• ISBN: 111843076X
• ISBN13: 9781118430767
• Release Date: January 2013
• Publisher: Wiley
• Length: 208 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.4" x 9.2" x 7.2"