Services Marketing: Text and Cases

by Kim Harris and Steve Baron

Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

• Format: Paperback
• Language: English
• ISBN: 0230520936
• ISBN13: 9780230520936
• Release Date: December 2008
• Publisher: Red Globe Press
• Length: 376 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.8" x 7.4" x 9.5"