Services Marketing: Text and Cases

by Kim Harris and Steve Baron

Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0230520936
• ISBN13: 9780230520936
• Release Date: January 2009
• Publisher: Red Globe Press
• Length: 376 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.8" x 7.4" x 9.5"