Services Marketing

by Peter Fisk and Peter Fisk

Today\'s fast-paced, competitive business environment poses many challenges and opportunities for marketers. Whether an organisation offers a service as its core product, or provides services that... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0470809698
• ISBN13: 9780470809693
• Release Date: May 2007
• Publisher: John Wiley & Sons
• Length: 512 Pages