Services Marketing

by Peter Fisk and Peter Fisk

Today\'s fast-paced, competitive business environment poses many challenges and opportunities for marketers. Whether an organisation offers a service as its core product, or provides services that facilitate the marketing of its physical products, sustainable competitive advantages can be obtained by delivering superior customer experiences. With the services sector being the major contributor to the economies of Australia, New Zealand and many other...

• Format: Paperback
• Language: English
• ISBN: 0470809698
• ISBN13: 9780470809693
• Release Date: May 2007
• Publisher: John Wiley & Sons
• Length: 512 Pages