Services Marketing

by Adrian Palmer, Afrian Palmer, Catherine Cole

This text with cases provides a contemporary overview of key issues in the marketing of services. It explores many issues that are familiar to students with a foundation in principles of marketing,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0023905638
• ISBN13: 9780023905636
• Release Date: February 1995
• Publisher: Prentice Hall
• Length: 389 Pages
• Weight: 1.72 lbs.
• Dimensions: 1.0" x 7.3" x 9.6"