Services Marketing: People, Technology, Strategy

by Jochen Wirtz and Christopher Lovelock

Book Overview

Services Marketing guides readers into the consumer and competitive environments of services marketing through its strategic marketing framework. KEY TOPICS: New Perspectives on Marketing in the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0136107214
• Release Date: January 2010
• Publisher: Pearson College Div
• Length: 626 Pages
• Weight: 3.50 lbs.
• Dimensions: 11.0" x 1.3" x 8.5"