Services Marketing: Concepts, Strategies, & Cases

by John E.G. Bateson and K. Douglas Hoffman

Book Overview

Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324319967
• ISBN13: 9780324319965
• Release Date: December 2005
• Publisher: Thomson South-Western
• Length: 588 Pages
• Weight: 2.40 lbs.
• Dimensions: 1.1" x 7.5" x 9.4"