Services Marketing and Management

By Audrey Gilmore

Book Overview

Services Marketing and Management covers the core topics of services management in a concise and informative manner.

The text:

- provides an overview of the characteristics and underlying principles of delivering services in today′s marketplace

- places these underlying issues in the context of organisational frameworks and activities

- discusses different services contexts including financial services, tourism, charities and museums.

• Format: Paperback
• Language: English
• ISBN: 0761941584
• ISBN13: 9780761941583
• Release Date: June 2003
• Publisher: Sage Publications Ltd
• Length: 216 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.5" x 6.7" x 9.5"