Services Marketing: An Interactive Approach

by Raymond P. Fisk, Joby John, Stephen J. Grove

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis...

• Format: Paperback
• Language: English
• ISBN: 1285057139
• ISBN13: 9781285057132
• Release Date: February 2013
• Publisher: Cengage Learning
• Length: 288 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.7" x 7.3" x 9.0"