Service Users as Sources for Innovation: An Empirical Study in the German Services Industry

By Florian Skiba

Users are considered as important source for new service ideas and, therefore, as a vital impetus to the creation of innovative new services.Yet, little is known about how service companies manage... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3842326092
• ISBN13: 9783842326095
• Release Date: September 2010
• Publisher: Bod - Books on Demand
• Length: 446 Pages
• Weight: 1.74 lbs.
• Dimensions: 0.9" x 7.4" x 9.7"