Service Strategy: Management Moves for Customer Results

by Jacques Horovitz

Looking at issues like segmentation, measurement, loyalty and people this book provides a systematic approach to service strategy, distilled from over 12 years work with over 100 companies. This... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0273675834
• ISBN13: 9780273675839
• Release Date: September 2004
• Publisher: FT Press
• Length: 320 Pages
• Weight: 1.18 lbs.