Service Quality

by Valarie A. Zeithaml

Summarizes "what we know" and "what we still need to know" about service quality: how to define and measure it and how to improve service performance. Discusses the link between service quality,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0965711439
• ISBN13: 9780965711432
• Release Date: April 2004
• Publisher: Marketing Science Institute
• Length: 86 Pages
• Weight: 0.55 lbs.