Service Marketing

by Anthony J. Zahorik, Roland T. Rust, Timothy L. Keiningham

Reflecting the increasing importance of service in the 'information age' and today's advanced economy, Rust, et al Service Marketing provides up-to-date coverage and modern developments in the area of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0673991458
• ISBN13: 9780673991454
• Release Date: January 1996
• Publisher: HarperCollins Publishers
• Length: 500 Pages
• Weight: 2.12 lbs.
• Dimensions: 1.0" x 7.6" x 9.6"