If you're trying to decide whether to invest valuable time in reading further, let us make it simple: 1) If you want to use exaggerated or coerced ratings to create the illusion that your customers are delighted, this book isn't for you.
2) If you want to check "receive customer feedback" off of your to-do list, put this book down right now.
3) If you are looking for a band-aid to cover up poor culture or business practices, don't waste...