Service Business Development: Strategies for Value Creation in Manufacturing Firms

by Elgar Fleisch, Thomas Fischer, Heiko Gebauer

Book Overview

How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1107652073
• ISBN13: 9781107652071
• Release Date: June 2014
• Publisher: Cambridge University Press
• Length: 320 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"