Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns

by Clyde Wilcox, Clifford W. Brown Jr., Lynda W. Powell

Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns, based largely upon newly conducted surveys of contributors to both the 1988 and 1992 campaigns. Brown, Powell and Wilcox explore the fundamental differences detween direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation...

• Format: Paperback
• Language: English
• ISBN: 0521497809
• ISBN13: 9780521497800
• Release Date: September 1995
• Publisher: Cambridge University Press
• Length: 200 Pages
• Weight: 0.61 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"