This book is written specifically for service industry experts. You do not need to know anything about website design or search engines to get the most out of it. You can learn everything you need to know in about an hour or two.Part One; the first 25 pages or so covers What Everyone Should Know About SEO. This info applies to all websites in all industries. Part Two; SEO by Industry, let's you focus on your area of interest; Plumbing, Electrical...