Sensory Marketing

by Marcus van Dijk, Niklas Broweus, Niklas Broweus, Bertil Hultén, Marcus van Dijk, et al.

Book Overview

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

• Format: Paperback
• Language: English
• ISBN: 1349366498
• ISBN13: 9781349366491
• Release Date: May 2009
• Publisher: Palgrave MacMillan
• Length: 183 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"