Sensory Branding : Grundlagen Multisensualer Markenf?hrung

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Sensory Branding: Grundlagen Multisensualer Mar... [German]

Edition Description

Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Facetten multisensualen Brandings. Der Autor liefert dazu Grundlagen der Markenf hrung und wichtige Ansatzpunkte zur multisensualen Gestaltung von Marken, um so Konsumenten...

Edition Details

Format:Paperback

Language:German

ISBN:3658298294

Format: Paperback

Condition:

79.99

50 Available

Quantity:

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Sensory Branding: Grundlagen Multisensualer Mar... [German]

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