Sensory and Consumer Research in Food Product Design and Development

by Anna V.A. Resurrección, Jacqueline H. Beckley, Howard R. Moskowitz

During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer Research in Food Product Design and Development is the first...

• Format: Hardcover
• Language: English
• ISBN: 0813813662
• ISBN13: 9780813813660
• Release Date: April 2012
• Publisher: Wiley-Blackwell
• Length: 448 Pages
• Weight: 2.25 lbs.
• Dimensions: 1.0" x 6.9" x 9.7"