First published in 1982, this book looks at a wide variety of issues concerning the vast field of study that is 'semiotics. It begins by tracing the beginnings of modern semiotics in the works two pioneering figures - Saussure and Peirce - in order to present fundamental assumptions, notions and distinctions which provide an essential background to the more recent developments. The author then goes on to look at Behavioural Semiotics, Luis Prieto's...