Semiotic Investigations: Towards an Effective Semiotics

by Alec McHoul

Book Overview

In Semiotic Investigations, Alec McHoul develops a theory of meaning that he calls "effective semiotics"-a theory that investigates "the ways in which signs have meaning by virtue of their actual uses." As McHoul notes, "these uses take place in a number of 'media, ' the most important of which is the medium of history-so important, in fact, that it catches up all the other possible media of semiosis, including everyday life and language, fiction,...

• Format: Hardcover
• Language: English
• ISBN: 0803231911
• ISBN13: 9780803231917
• Release Date: June 1996
• Publisher: University of Nebraska Press
• Length: 250 Pages
• Weight: 1.08 lbs.
• Dimensions: 1.1" x 5.8" x 9.3"