Selling Your Value Proposition: How to Transform Your Business Into a Selling Organization

by Tamara Howard, Cindy Barnes, Helen Blake

Book Overview

A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling...

• Format: Paperback
• Language: English
• ISBN: 0749479914
• ISBN13: 9780749479916
• Release Date: May 2017
• Publisher: Kogan Page
• Length: 232 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"