Selling Yoga: From Counterculture to Pop Culture

by Andrea Jain

Book Overview

Premodern and early modern yoga comprise techniques with a wide range of aims, from turning inward in quest of the true self, to turning outward for divine union, to channeling bodily energy in pursuit of sexual pleasure. Early modern yoga also encompassed countercultural beliefs and practices. In contrast, today, modern yoga aims at the enhancement of the mind-body complex but does so according to contemporary dominant metaphysical, health, and fitness...

• Format: Paperback
• Language: English
• ISBN: 019939024X
• ISBN13: 9780199390243
• Release Date: December 2014
• Publisher: Oxford University Press
• Length: 264 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.8" x 6.2" x 9.2"