Selling Under the Swastika: Advertising and Commercial Culture in Nazi Germany

by Pamela Swett

Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the...

• Format: Hardcover
• Language: English
• ISBN: 0804773556
• ISBN13: 9780804773553
• Release Date: December 2013
• Publisher: Stanford University Press
• Length: 360 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.0" x 6.2" x 9.0"