Selling Today: Partnering to Create Value

by Michael Ahearne

"The business environment and research on personal selling and sales force management continues to experience significant changes. Our primary goal as researchers, practitioners, and consultants in the field of selling is to provide a cutting-edge treatment of the field. The 15th edition of Selling Today describes what ramifications the information age has for the selling world and how sales professionals must cope with new issues arising from the...

• Format: Hardcover
• Language: English
• ISBN: 0137962908
• ISBN13: 9780137962907
• Release Date: January 2023
• Publisher: Pearson
• Length: 507 Pages