Selling to the Masses: Retailing in Russia, 1880-1930

by Marjorie L. Hilton

Marjorie L. Hilton presents a captivating history of consumer culture in Russia from the 1880s to the early 1930s. She highlights the critical role of consumerism as a vehicle for shaping class and gender identities, modernity, urbanism, and as a mechanism of state power in the transition from tsarist autocracy to Soviet socialism. Beginning in the late nineteenth century, Russia witnessed a rise in mass production, consumer goods, advertising, and...

• Format: Paperback
• Language: English
• ISBN: 0822961679
• ISBN13: 9780822961673
• Release Date: December 2011
• Publisher: University of Pittsburgh Press
• Length: 344 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.9" x 5.9" x 9.2"