Selling to Newly Emerging Markets

by Russell R. Miller

Significant sales opportunities exist in newly emerging markets around the globe--and many of them are missed. Because sales and marketing executives lack familiarity with the structure of the markets and the risks of working in them, Miller says, they often have little understanding of how to enter them. In this unusually well-researched book by an experienced international marketer, Miller concentrates on the unique characteristics, opportunities,...

• Format: Hardcover
• Language: English
• ISBN: 1567200443
• ISBN13: 9781567200447
• Release Date: April 1998
• Publisher: Praeger
• Length: 288 Pages
• Weight: 1.48 lbs.
• Dimensions: 1.1" x 6.4" x 9.6"