Selling to a Segmented Market

by Chester Swenson

This volume shows how businesses can prosper in the rapidly changing, fragmented markets of the 1990s by adopting a new, highly effective marketing strategy--the lifestyle approach. Author Chester... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0844234591
• ISBN13: 9780844234595
• Release Date: January 1992
• Publisher: McGraw-Hill Companies
• Length: 177 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"

Customer Reviews

Always top quality

Chester Swenson does everything top quality. This book will live up to every readers' expectations...and I'm not saying this just because he's my uncle.