Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing

by Avi Santo

Book Overview

Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children's properties in the United States, while in more recent decades, the Lone Ranger has struggled...

• Format: Paperback
• Language: English
• ISBN: 0292772548
• ISBN13: 9780292772540
• Release Date: April 2015
• Publisher: University of Texas Press
• Length: 331 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"