Selling the Sea: An Inside Look at the Cruise Industry

by Bob Dickinson, Andy M. Vladimir, Andy Vladimir

Book Overview

Written by the man who helped make Carnival Cruise Lines the largest cruise line company in the world and a travel and tourism expert, this book is the guide to marketing in the cruise industry. It... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471120014
• ISBN13: 9780471120018
• Release Date: November 1996
• Publisher: Wiley
• Length: 384 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.2" x 6.2" x 9.2"

Customer Reviews

Behind the cruise scene

A must read for anybody involved with cruises (travel agents, cruise writers, and even passengers who cruise frequently). Lots of info but never boring. A liitle outdated now. A new edition should be welcome.

Good read

An excellent book on the history of the cruising industry. If you are an adamant cruiser, you will find this quite interesting

Great Insiders View of the Business

This is a fascinating account of the US-based Cruise business. Now in its second edition, the authors contrast their views of a decade ago with where the business is today. The strongest part of the book in my view is the discussion of the different ways the cruise lines have built - and plan to continue to build their businesses. Interestingly the clarity of the strategic thinking varies from the clear and focussed (Carnival) to some other, weaker, waffle. Reading this it becomes clear that Carnival's growth to number one has been no accident. Other parts of the book are not as strong (the history section has some schoolboy howlers) or not as interesting to this reader (how to run a Travel Agency). Nonetheless, an invaluable insight into the cruise business, and a lot better than some of the other gossip-driven 'histories' out there.

drcruise

Another hit by the authors whose book provides insight into the workings and the "goings on" of the cruise industry. This book should be read by all interested in the cruise industry to include practioners, travel agents and academics.

The best I've read about the cruise industry

I have to admit I was a bit concerned about an "impartial" book about the cruise industry written by the president of the world's largest participant. I was dead wrong. Bob Dickinson and Andy Vladimir have written a no-holds-barred, painfully honest account of the state of today's cruise industry. They don't mince words when it comes to the actual decline of cruisers! They finish up with a case study of an ideal cruise only agency that makes sense.