Selling the Old-Time Religion: American Fundamentalists and Mass Culture, 1920-1940

by Douglas Carl Abrams

Book Overview

The relationship between Protestant fundamentalists and mass culture is often considered complex and ambiguous. Selling the Old-Time Religion examines this relationship and shows how the first generation of fundamentalists embraced the modern business and entertainment techniques of marketing, advertising, drama, film, radio, and publishing to spread the gospel. Selectively, and with more sophistication than has been accorded to them, fundamentalists...

• Format: Hardcover
• Language: English
• ISBN: 0820322946
• ISBN13: 9780820322940
• Release Date: September 2001
• Publisher: University of Georgia Press
• Length: 184 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.7" x 6.4" x 9.4"