Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s

by Diego Rosenberg

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Travel back to the muscle car era and examine the clever marketing campaigns from Detroit's Big Three and even AMC and Studebaker with this comprehensive volume.

Automotive writer Diego Rosenberg recounts the catchy nicknames of cars, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance...

• Format: Hardcover
• Language: English
• ISBN: 161325203X
• ISBN13: 9781613252031
• Release Date: October 2016
• Publisher: Cartech, Inc
• Length: 192 Pages
• Weight: 2.25 lbs.
• Dimensions: 0.8" x 10.1" x 10.1"