Selling Sin: The Marketing of Socially Unacceptable Products

by D. Kirk Davidson

Book Overview

Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices...

• Format: Paperback
• Language: English
• ISBN: 156720645X
• ISBN13: 9781567206456
• Release Date: December 2003
• Publisher: Praeger
• Length: 246 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.8" x 6.6" x 9.2"