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Paperback Selling Outer Space: Kennedy, the Media, and Funding for Project Apollo, 1961-1963 Book

ISBN: 0817355901

ISBN13: 9780817355906

Selling Outer Space: Kennedy, the Media, and Funding for Project Apollo, 1961-1963

(Part of the Studies in Rhetoric and Communication Series)

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Book Overview

Examines how the Kennedy administration and the media constructed the space program in ways designed to win congressional and public approval

Examines the Kennedy administration's rhetorical campaign to persuade Congress and the public to adopt a manned flight to the moon. In so doing, the study addresses three key themes.

First, it illuminates the contrasting nature of technical and narrative arguments and explores how...

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