Selling on the Web Made E-Z

by Paul Galloway

Book Overview

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 1563824876
• ISBN13: 9781563824876
• Release Date: May 2001
• Publisher: Made E-Z Products
• Length: 240 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"

Customer Reviews

Enhance Web-Selling Opportunities And Create New Ones!

Selling on the Web by Paul Galloway reads like a short course primer on Web development, Website promotion, copywriting, advertising, marketing, and selling. Galloway provides concise instruction on these topics as they directly relate to successful online selling.Readers will learn about important Website design considerations that will help them get sales, how to write content specifically for the Web, how to market online with Websites, e-mail, newsgroups, chat rooms, search engines, and how to market offline by using traditional broadcast, printed, and direct mail campaigns.Galloway illustrates throughout most of the book the power of the written word - words used in copywriting to get sales. He illustrates how to legitimately play upon the emotions of people - fear, greed, guilt, pride, and love to get sales. He will also help his readers to write to gain their prospect's attention, to capture their interest, to arousing their desires, and to move them to take action.Paul Galloway offers beginners an excellent opportunity to go online and to make the best of it. This concise guide to Web selling is packed with excellent information and instruction. The book is written in an extremely easy-to-read style anyone should appreciate - short paragraphs, bulleted and numbered lists, tips and notes, and a wealth of resources that are easily accessible and can be put to immediate use to generate an income. Convenient listings of books, services, and Websites are provided.This book is highly recommended for new Web developers, small business operators, students, and for classroom and seminar use. It will greatly enhance every Web selling opportunity and create new ones. A Windows and Macintosh compatible CD edition of the book is also available from the publisher.